Several on-site foundations are missing. These structural signals help Google and AI engines understand your business. They won't get you cited on their own, but they remove friction that holds you back. The fixes below are where to start.
A note on schema markup: several signals below check for structured data (LocalBusiness, FAQ, Person schema). Recent third-party research (Ahrefs, May 2026) suggests schema doesn't directly drive AI citation rates. We still score it because it helps engines parse your page and represent your business accurately when they do land on your site, but it isn't the lever that gets you cited. Authority signals (reviews, directories, brand mentions across the open web) do that, and they take longer to build.
Your About page lists your team in plain text but doesn't include Person schema. Without it, AI engines and Google have to infer who the named individuals are, what they do, and how they relate to the business - rather than reading it directly from structured data.
If you don't have an About or Team page yet, add one with a one or two-sentence bio, photo, and job title for each person. If you do, forward the brief below to your web person to add the technical markup that tells AI engines who these people are.
On the About or Team page, add JSON-LD Person schema for each team member with name, jobTitle, description (1-2 sentences), and image URL.
Your testimonials are written as plain text. Without Review schema, AI engines and Google can read the words but can't easily identify them as structured review data with authors, ratings, and dates. Marking them up makes them legible as testimonials, not just prose.
Forward the brief below to whoever maintains your website. If you don't have testimonials on your site at all, that's the bigger fix to do first. Customers reading your site need them as much as the AI does.
Wrap each testimonial in JSON-LD Review schema with author name, rating, date, and review body. Add an aggregateRating to the LocalBusiness schema with the average score and total review count.
Q&A schema gives AI engines and Google clean, self-contained question/answer pairs they can read and represent directly. Without it, the same content is harder to parse and may be skipped. Your services pages don't have FAQ schema yet, which is one of the easier on-site fixes available.
Pick your three main services. For each, write down the five questions customers ask you most often, along with your answers. Make sure each answer makes sense on its own, without needing context from the rest of the page. Then send the questions, the answers, and the brief below to your web person.
Add JSON-LD FAQPage schema to the three main services pages. Each FAQPage should contain 5 mainEntity items as Question/Answer pairs. Owner will provide the question and answer copy.
Your homepage title is one of the first things AI engines and Google read when classifying your business. Right now it doesn't mention your town or service area, so the location signal has to come from elsewhere on the page rather than the strongest spot on the site.
Update your homepage title to follow the pattern "[Your service] in [Your town] | [Business name]". For example: "Family dentist in Bristol | City Centre Dental Care". Most website builders let you edit the page title in the page settings or SEO section.
Update the homepage `<title>` element to include the service-area name. Pattern: "[Service] in [City] | [Business name]".
Your website doesn't have a working sitemap that lists all your pages. AI engines and Google use the sitemap to discover what content exists on your site. Without it, deeper pages may be missed during crawling.
Most modern site builders generate this automatically. Forward the brief below to whoever maintains your website to confirm it's set up correctly.
Generate a valid sitemap.xml at the site root and reference it from robots.txt. Most CMSes (WordPress with Yoast/RankMath, Wix, Squarespace) have a built-in sitemap generator.
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